Bringing the bricks back to life.
How do you take the world's most beloved physical toy and translate its tactile magic into the digital space? Whether collaborating with legendary licensors or working directly with the LEGO team, our approach was to make sure that digital bricks felt just as physical, chaotically playful and satisfyingly creative as the real thing.
Navigating the LEGO universe meant respecting its iconic design and cultural legacy while still embracing modern culture, digital trends and jaw-dropping spectacle.
Covent Takeover
For Epic Games’ highly anticipated launch of LEGO Fortnite, we didn’t just build hype – we built an obnoxiously large LEGO Lootie right in the middle of Covent Garden over the holiday season.
Surrounded by influencer-led “Llama Supply Drops” and hands-on experiences, we leveraged the shared DNA of crafting and blocky chaos to build a real-world and larger than life global LEGO playground.
On the branding side, we brought that same tactile spirit to the LEGO Digital Play Logo, anchoring their brand expansion with a typographic-heavy logo featuring a subtle, clever nod to the brick, proving that you don’t need a thousand-piece set to honor a legendary legacy.
Capturing both the brand’s signature tone and our audience’s attention required pushing the boundaries of animation and social formats in fun, unexpected ways.
Lego Landmarks
Working directly with the LEGO team, we crafted a globally viral found footage fake-out showing a LEGO Ninjago Dragon and LEGO Fortnite Battle Bus soaring past real-world landmarks.
Bringing LEGO to Life
For Fingersoft’s LEGO Hill Climb Adventures and Red Games’ LEGO Brawls, we created epic CG showcases through our deep experience with Unity and Blender.
LEGO on a Trip
And for Annapurna’s co-op game LEGO Voyagers, we told an unexpectedly touching story about teamwork, driving home the idea that “bricks who click together, stick together.”
These multi-touchpoint experiences across the LEGO brand united global communities around the shared joy of building. By treating these opportunities as living extensions of physical play, we turned digital bricks into culturally relevant and shareable brand moments.
