[{"data":1,"prerenderedAt":635},["ShallowReactive",2],{"site-settings":3,"site-options":9,"site-footer":23,"global-panel-menu":46,"$fQNzutgdZ2nlGHrVHz6mnWPPWxt_x0m8UFziPuPemgaw":86},{"title":4,"description":5,"backendUrl":6,"frontendUrl":7,"themeScreenshotUrl":8},"Free Animal","Game-native global creative agency. Built from 7 renowned gaming shops. Wildly effective.","https://api.freeanimal.com","https://free-animal.netlify.app","https://api.freeanimal.com/wp-content/themes/freeanimal-backend/screenshot.png",{"googleAnalytics":10,"socialMedia":15,"socialSharedImage":22},[11,13],{"code":12},"G-2N6ET2BEY8",{"code":14},"G-108J5B99C4",[16,19],{"platform":17,"url":18},"Instagram","https://www.instagram.com/freeanimal.agency?stkn=MXEzdWlnNTlvZW8w&utm_source=qr",{"platform":20,"url":21},"LinkedIn","https://www.linkedin.com/company/freeanimal",null,{"footer":24},{"locations":25},[26,30,34,38,42],{"name":27,"address":28,"mapUrl":29},"Los Angeles","5455 Wilshire Blvd\r\n22nd Floor\r\nLos Angeles, CA 90036\r\nUnited States","https://maps.app.goo.gl/TrWsAjYk6sYFnpMN9",{"name":31,"address":32,"mapUrl":33},"Montreal","2100 Rue Drummond\r\nSuite 701\r\nMontréal, QC, Canada\r\nH3G 1X1","https://maps.app.goo.gl/9JHvuizxbvxzqQqv8",{"name":35,"address":36,"mapUrl":37},"Québec City","410 Boulevard Charest Est\r\nSuite 410\r\nQuébec, QC, Canada\r\nG1K 8G3","https://maps.app.goo.gl/n6BxuAdDnViKPhGs9",{"name":39,"address":40,"mapUrl":41},"London","110 High Holborn\r\nLondon, England\r\nWC1V 6JS\r\nUnited Kingdom","https://maps.app.goo.gl/affNztMGbfvtJijN7",{"name":43,"address":44,"mapUrl":45},"Brighton","Lees House, Third Floor,\r\nWest 22 - 33 Dyke Road\r\nBrighton, BN1 3FE\r\nUnited Kingdom","https://maps.app.goo.gl/gNAzXNPJdmokqnrX9",[47,59,68,77],{"id":48,"title":49,"label":50,"slug":51,"menuOrder":52,"url":53,"target":50,"attrTitle":50,"description":50,"classes":54,"xfn":50,"parentId":55,"type":56,"uri":57,"to":57,"children":58},100,"Campaigns","","100",1,"https://free-animal.netlify.app/campaigns/",[50],"0","post_type","/campaigns/",[],{"id":60,"title":61,"label":50,"slug":62,"menuOrder":63,"url":64,"target":50,"attrTitle":50,"description":50,"classes":65,"xfn":50,"parentId":55,"type":56,"uri":66,"to":66,"children":67},101,"Work","101",2,"https://free-animal.netlify.app/work/",[50],"/work/",[],{"id":69,"title":70,"label":50,"slug":71,"menuOrder":72,"url":73,"target":50,"attrTitle":50,"description":50,"classes":74,"xfn":50,"parentId":55,"type":56,"uri":75,"to":75,"children":76},99,"About","99",3,"https://free-animal.netlify.app/about/",[50],"/about/",[],{"id":78,"title":79,"label":50,"slug":80,"menuOrder":81,"url":82,"target":50,"attrTitle":50,"description":50,"classes":83,"xfn":50,"parentId":55,"type":56,"uri":84,"to":84,"children":85},98,"Contact","98",4,"https://free-animal.netlify.app/contact/",[50],"/contact/",[],{"acf":87,"blocks":91,"title":436,"featuredMedia":437,"next":497,"yoastHeadJson":566},{"description":88,"initialText":89,"preventDeletion":90,"secondaryFeaturedImage":22},"CD Projekt Red  |  Global Launch Campaign","After years of development and rabid online hype, the anticipation for Cyberpunk 2077 was at a fever pitch. But while core \u003Cspan class=\"red serif\">fans were ready to jack in\u003C/span>, we needed a campaign that would \u003Cspan class=\"red serif\">make the game unmissable for everyone.\u003C/span>",false,[92,97,192,194,202,204,267,270,275,277,410,412,414,416],{"blockName":93,"attrs":94,"innerHtml":50},"core/spacer",{"height":95,"id":22,"tagName":96},"2px","div",{"blockName":98,"attrs":99,"innerHtml":101,"innerBlocks":102},"core/columns",{"id":22,"isStackedOnMobile":100,"tagName":96},true,"\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">Our platform \u003Cspan class=\"red serif\">Night City Changes Every Body\u003C/span> techno-birthed a series of tv spots that explored the dark decadence of Night City – and the transformative promise at the core of the game.\u003C/h3>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg\" alt=\"\" class=\"wp-image-2114\">\u003C/figure>\n\u003C/div>\n",[103,123],{"blockName":104,"attrs":105,"innerHtml":107,"innerBlocks":108},"core/column",{"id":22,"tagName":96,"verticalAlignment":106},"center","\n\n\n\u003Ch3 class=\"wp-block-heading\">Our platform \u003Cspan class=\"red serif\">Night City Changes Every Body\u003C/span> techno-birthed a series of tv spots that explored the dark decadence of Night City – and the transformative promise at the core of the game.\u003C/h3>\n",[109,117],{"blockName":110,"attrs":111,"innerHtml":50,"acf":116},"acf/icon-heading",{"align":50,"data":112,"mode":115,"name":110},{"icon":113,"heading":114},"Fourbars","All the bodies","edit",{"icon":113,"heading":114},{"blockName":118,"attrs":119,"innerHtml":121},"core/heading",{"className":120,"content":121,"id":22,"level":72,"tagName":122},"wp-block-heading","Our platform \u003Cspan class=\"red serif\">Night City Changes Every Body\u003C/span> techno-birthed a series of tv spots that explored the dark decadence of Night City – and the transformative promise at the core of the game.","h3",{"blockName":104,"attrs":124,"innerHtml":125,"innerBlocks":126},{"id":22,"tagName":96},"\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg\" alt=\"\" class=\"wp-image-2114\">\u003C/figure>\n",[127],{"blockName":128,"attrs":129,"innerHtml":134,"embed":135},"core/image",{"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":130,"linkTarget":22,"rel":22,"sizeSlug":131,"tagName":132,"title":22,"url":133},"none","large","figure","https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg","\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg\" alt=\"\" class=\"wp-image-2114\">",{"id":136,"src":137,"width":138,"height":139,"alt":50,"caption":50,"title":140,"description":50,"mimeType":141,"html":142,"srcset":143,"sizes":144,"meta":145,"acf":188},2114,"https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002.jpg",1080,1350,"Cyberpunk_2077_Script_2_Website._4x5.Still002","image/jpeg","\u003Cimg width=\"1080\" height=\"1350\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002.jpg 1080w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-240x300.jpg 240w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg 819w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-768x960.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-432x540.jpg 432w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-375x469.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-960x1200.jpg 960w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" />","https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002.jpg 1080w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-240x300.jpg 240w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg 819w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-768x960.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-432x540.jpg 432w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-375x469.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002-960x1200.jpg 960w","(max-width: 1080px) 100vw, 1080px",{"width":138,"height":139,"file":146,"filesize":147,"sizes":148,"imageMeta":186},"2025/04/Cyberpunk_2077_Script_2_Website._4x5.Still002.jpg",353359,{"medium":149,"large":154,"thumbnail":159,"mediumLarge":163,"postThumbnail":168,"socialPreview":173,"smallPreview":177,"mediumPreview":182},{"file":150,"width":151,"height":152,"mimeType":141,"filesize":153},"Cyberpunk_2077_Script_2_Website._4x5.Still002-240x300.jpg",240,300,21809,{"file":155,"width":156,"height":157,"mimeType":141,"filesize":158},"Cyberpunk_2077_Script_2_Website._4x5.Still002-819x1024.jpg",819,1024,98354,{"file":160,"width":161,"height":161,"mimeType":141,"filesize":162},"Cyberpunk_2077_Script_2_Website._4x5.Still002-150x150.jpg",150,13694,{"file":164,"width":165,"height":166,"mimeType":141,"filesize":167},"Cyberpunk_2077_Script_2_Website._4x5.Still002-768x960.jpg",768,960,89654,{"file":169,"width":170,"height":171,"mimeType":141,"filesize":172},"Cyberpunk_2077_Script_2_Website._4x5.Still002-432x540.jpg",432,540,42148,{"file":174,"width":138,"height":175,"mimeType":141,"filesize":176},"Cyberpunk_2077_Script_2_Website._4x5.Still002-1080x630.jpg",630,100949,{"file":178,"width":179,"height":180,"mimeType":141,"filesize":181},"Cyberpunk_2077_Script_2_Website._4x5.Still002-375x469.jpg",375,469,35546,{"file":183,"width":166,"height":184,"mimeType":141,"filesize":185},"Cyberpunk_2077_Script_2_Website._4x5.Still002-960x1200.jpg",1200,121575,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":187},[],{"primaryColor":189,"blurhash":190,"videoUrl":191,"focalPointX":50,"focalPointY":50},"#0b1112","U3569l00q@XnxtRjV@oz00?^pen$Tzn4xVSi","https://player.vimeo.com/progressive_redirect/playback/1079579823/rendition/1080p/file.mp4?loc=external&signature=7188196970a658b3204213a8c84e216e6389db11189679c6478203d1b30840e8",{"blockName":93,"attrs":193,"innerHtml":50},{"height":95,"id":22,"tagName":96},{"blockName":195,"attrs":196,"innerHtml":201},"core/embed",{"allowResponsive":100,"caption":22,"className":197,"id":22,"previewable":100,"providerNameSlug":198,"responsive":100,"tagName":132,"type":199,"url":200},"wp-embed-aspect-16-9 wp-has-aspect-ratio","vimeo","video","https://vimeo.com/823524192","\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823524192\n\u003C/div>",{"blockName":93,"attrs":203,"innerHtml":50},{"height":95,"id":22,"tagName":96},{"blockName":98,"attrs":205,"innerHtml":206,"innerBlocks":207},{"id":22,"isStackedOnMobile":100,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg\" alt=\"\" class=\"wp-image-2112\">\u003C/figure>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">But we still needed a way in for the public, an anarchic spirit guide that reflected how effortlessly cool and badass that game could be. \u003Cspan class=\"red serif\">Enter Mister Keanu Reeves.\u003C/span> With him woven throughout, we created three main tv spots.\u003C/h3>\n\u003C/div>\n",[208,255],{"blockName":104,"attrs":209,"innerHtml":210,"innerBlocks":211},{"id":22,"tagName":96},"\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg\" alt=\"\" class=\"wp-image-2112\">\u003C/figure>\n",[212],{"blockName":128,"attrs":213,"innerHtml":215,"embed":216},{"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":130,"linkTarget":22,"rel":22,"sizeSlug":131,"tagName":132,"title":22,"url":214},"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg","\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg\" alt=\"\" class=\"wp-image-2112\">",{"id":217,"src":218,"width":138,"height":139,"alt":50,"caption":50,"title":219,"description":50,"mimeType":141,"html":220,"srcset":221,"sizes":144,"meta":222,"acf":252},2112,"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001.jpg","CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001","\u003Cimg width=\"1080\" height=\"1350\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001.jpg 1080w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-240x300.jpg 240w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg 819w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-768x960.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-432x540.jpg 432w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-375x469.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-960x1200.jpg 960w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" />","https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001.jpg 1080w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-240x300.jpg 240w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg 819w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-768x960.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-432x540.jpg 432w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-375x469.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-960x1200.jpg 960w",{"width":138,"height":139,"file":223,"filesize":224,"sizes":225,"imageMeta":250},"2025/04/CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001.jpg",588741,{"medium":226,"large":229,"thumbnail":232,"mediumLarge":235,"postThumbnail":238,"socialPreview":241,"smallPreview":244,"mediumPreview":247},{"file":227,"width":151,"height":152,"mimeType":141,"filesize":228},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-240x300.jpg",20533,{"file":230,"width":156,"height":157,"mimeType":141,"filesize":231},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-819x1024.jpg",116713,{"file":233,"width":161,"height":161,"mimeType":141,"filesize":234},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-150x150.jpg",12915,{"file":236,"width":165,"height":166,"mimeType":141,"filesize":237},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-768x960.jpg",104128,{"file":239,"width":170,"height":171,"mimeType":141,"filesize":240},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-432x540.jpg",42124,{"file":242,"width":138,"height":175,"mimeType":141,"filesize":243},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-1080x630.jpg",115149,{"file":245,"width":179,"height":180,"mimeType":141,"filesize":246},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-375x469.jpg",34938,{"file":248,"width":166,"height":184,"mimeType":141,"filesize":249},"CYBERPUNK_2077_SCRIPT-1_PreLaunch_30_Agnostic_NoRating_16x9_1920x1080p29_ST.mov.01_00_12_24.Still004.00_00_00_00.Still001-960x1200.jpg",152880,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":251},[],{"primaryColor":253,"blurhash":254},"#161116","UU7eSWyE%%tSx_jXo~adkDadj]V@tStSt8o#",{"blockName":104,"attrs":256,"innerHtml":257,"innerBlocks":258},{"id":22,"tagName":96,"verticalAlignment":106},"\n\n\n\u003Ch3 class=\"wp-block-heading\">But we still needed a way in for the public, an anarchic spirit guide that reflected how effortlessly cool and badass that game could be. \u003Cspan class=\"red serif\">Enter Mister Keanu Reeves.\u003C/span> With him woven throughout, we created three main tv spots.\u003C/h3>\n",[259,264],{"blockName":110,"attrs":260,"innerHtml":50,"acf":263},{"align":50,"data":261,"mode":115,"name":110},{"icon":113,"heading":262},"Burn It Down",{"icon":113,"heading":262},{"blockName":118,"attrs":265,"innerHtml":266},{"className":120,"content":266,"id":22,"level":72,"tagName":122},"But we still needed a way in for the public, an anarchic spirit guide that reflected how effortlessly cool and badass that game could be. \u003Cspan class=\"red serif\">Enter Mister Keanu Reeves.\u003C/span> With him woven throughout, we created three main tv spots.",{"blockName":93,"attrs":268,"innerHtml":50},{"height":269,"id":22,"tagName":96},"15px",{"blockName":271,"attrs":272,"innerHtml":50},"core/separator",{"id":22,"opacity":273,"tagName":274},"alpha-channel","hr",{"blockName":93,"attrs":276,"innerHtml":50},{"height":269,"id":22,"tagName":96},{"blockName":98,"attrs":278,"innerHtml":279,"innerBlocks":280},{"id":22,"isStackedOnMobile":100,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">Along with the spots we developed a launch program built to make CP2077 unmissable. Based on amplifying the presence of the game’s existing brand identity, we called the program \u003Cspan class=\"red serif\">Paint It Yellow.\u003C/span> It helped to \u003Cspan class=\"red serif\">propagate the game’s signature look\u003C/span> in ways both subtle and bold, and helped the game feel like it was everywhere.\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg\" alt=\"\" class=\"wp-image-2087\">\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg\" alt=\"\" class=\"wp-image-2202\">\u003C/figure>\n\u003C/div>\n",[281],{"blockName":104,"attrs":282,"innerHtml":283,"innerBlocks":284},{"id":22,"tagName":96},"\n\n\n\u003Ch3 class=\"wp-block-heading\">Along with the spots we developed a launch program built to make CP2077 unmissable. Based on amplifying the presence of the game’s existing brand identity, we called the program \u003Cspan class=\"red serif\">Paint It Yellow.\u003C/span> It helped to \u003Cspan class=\"red serif\">propagate the game’s signature look\u003C/span> in ways both subtle and bold, and helped the game feel like it was everywhere.\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg\" alt=\"\" class=\"wp-image-2087\">\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg\" alt=\"\" class=\"wp-image-2202\">\u003C/figure>\n",[285,290,293,350],{"blockName":110,"attrs":286,"innerHtml":50,"acf":289},{"align":106,"data":287,"mode":115,"name":110},{"icon":113,"heading":288}," Paint It Yellow",{"icon":113,"heading":288},{"blockName":118,"attrs":291,"innerHtml":292},{"content":292,"id":22,"level":72,"tagName":122},"Along with the spots we developed a launch program built to make CP2077 unmissable. Based on amplifying the presence of the game’s existing brand identity, we called the program \u003Cspan class=\"red serif\">Paint It Yellow.\u003C/span> It helped to \u003Cspan class=\"red serif\">propagate the game’s signature look\u003C/span> in ways both subtle and bold, and helped the game feel like it was everywhere.",{"blockName":128,"attrs":294,"innerHtml":296,"embed":297},{"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":130,"linkTarget":22,"rel":22,"sizeSlug":131,"tagName":132,"title":22,"url":295},"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg","\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg\" alt=\"\" class=\"wp-image-2087\">",{"id":298,"src":299,"width":300,"height":138,"alt":50,"caption":50,"title":301,"description":50,"mimeType":141,"html":302,"srcset":303,"sizes":304,"meta":305,"acf":346},2087,"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001.jpg",1920,"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001","\u003Cimg width=\"1920\" height=\"1080\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />","https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1280x720.jpg 1280w","(max-width: 1920px) 100vw, 1920px",{"width":300,"height":138,"file":306,"filesize":307,"sizes":308,"imageMeta":344},"2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001.jpg",1036763,{"medium":309,"large":313,"thumbnail":317,"mediumLarge":320,"1536X1536":323,"postThumbnail":328,"socialPreview":331,"smallPreview":334,"mediumPreview":338,"largePreview":339},{"file":310,"width":152,"height":311,"mimeType":141,"filesize":312},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-300x169.jpg",169,22087,{"file":314,"width":157,"height":315,"mimeType":141,"filesize":316},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg",576,153100,{"file":318,"width":161,"height":161,"mimeType":141,"filesize":319},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-150x150.jpg",14526,{"file":321,"width":165,"height":170,"mimeType":141,"filesize":322},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-768x432.jpg",93601,{"file":324,"width":325,"height":326,"mimeType":141,"filesize":327},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1536x864.jpg",1536,864,295508,{"file":329,"width":166,"height":171,"mimeType":141,"filesize":330},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-960x540.jpg",132314,{"file":332,"width":184,"height":175,"mimeType":141,"filesize":333},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1200x630.jpg",189657,{"file":335,"width":179,"height":336,"mimeType":141,"filesize":337},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-375x211.jpg",211,30157,{"file":329,"width":166,"height":171,"mimeType":141,"filesize":330},{"file":340,"width":341,"height":342,"mimeType":141,"filesize":343},"R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1280x720.jpg",1280,720,219812,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":345},[],{"primaryColor":347,"blurhash":348,"videoUrl":349,"focalPointX":50,"focalPointY":50},"#072624","U$J9kot3==xs_Lt5r=t5H@azIVa#RRWEW;X9","https://player.vimeo.com/progressive_redirect/playback/1078851913/rendition/1080p/file.mp4?loc=external&signature=ecdbe9077ef63665be812ed7bb3d0fdd8b3c960d7da79e4c47b058a73d8512d9",{"blockName":128,"attrs":351,"innerHtml":353,"embed":354},{"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":130,"linkTarget":22,"rel":22,"sizeSlug":131,"tagName":132,"title":22,"url":352},"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg","\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg\" alt=\"\" class=\"wp-image-2202\">",{"id":355,"src":356,"width":357,"height":358,"alt":50,"caption":50,"title":359,"description":50,"mimeType":141,"html":360,"srcset":361,"sizes":362,"meta":363,"acf":407},2202,"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg",1750,994,"cw_paint it yellow _03","\u003Cimg width=\"1750\" height=\"994\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg 1750w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-300x170.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-768x436.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1536x872.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-951x540.jpg 951w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-375x213.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-960x545.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1280x727.jpg 1280w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\" />","https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg 1750w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-300x170.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-768x436.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1536x872.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-951x540.jpg 951w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-375x213.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-960x545.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1280x727.jpg 1280w","(max-width: 1750px) 100vw, 1750px",{"width":357,"height":358,"file":364,"filesize":365,"sizes":366,"imageMeta":405},"2025/05/cw_paint-it-yellow-_03.jpg",1770957,{"medium":367,"large":371,"thumbnail":375,"mediumLarge":378,"1536X1536":382,"postThumbnail":386,"socialPreview":390,"smallPreview":393,"mediumPreview":397,"largePreview":401},{"file":368,"width":152,"height":369,"mimeType":141,"filesize":370},"cw_paint-it-yellow-_03-300x170.jpg",170,22797,{"file":372,"width":157,"height":373,"mimeType":141,"filesize":374},"cw_paint-it-yellow-_03-1024x582.jpg",582,177709,{"file":376,"width":161,"height":161,"mimeType":141,"filesize":377},"cw_paint-it-yellow-_03-150x150.jpg",10899,{"file":379,"width":165,"height":380,"mimeType":141,"filesize":381},"cw_paint-it-yellow-_03-768x436.jpg",436,108161,{"file":383,"width":325,"height":384,"mimeType":141,"filesize":385},"cw_paint-it-yellow-_03-1536x872.jpg",872,354329,{"file":387,"width":388,"height":171,"mimeType":141,"filesize":389},"cw_paint-it-yellow-_03-951x540.jpg",951,156576,{"file":391,"width":184,"height":175,"mimeType":141,"filesize":392},"cw_paint-it-yellow-_03-1200x630.jpg",213974,{"file":394,"width":179,"height":395,"mimeType":141,"filesize":396},"cw_paint-it-yellow-_03-375x213.jpg",213,32653,{"file":398,"width":166,"height":399,"mimeType":141,"filesize":400},"cw_paint-it-yellow-_03-960x545.jpg",545,157930,{"file":402,"width":341,"height":403,"mimeType":141,"filesize":404},"cw_paint-it-yellow-_03-1280x727.jpg",727,261019,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":406},[],{"primaryColor":408,"blurhash":409},"#1e1b18","UGIEqE?H%L9F#+--IZ-p-;t+-:xb~Tbwxr-m",{"blockName":93,"attrs":411,"innerHtml":50},{"height":269,"id":22,"tagName":96},{"blockName":271,"attrs":413,"innerHtml":50},{"id":22,"opacity":273,"tagName":274},{"blockName":93,"attrs":415,"innerHtml":50},{"height":269,"id":22,"tagName":96},{"blockName":98,"attrs":417,"innerHtml":418,"innerBlocks":419},{"id":22,"isStackedOnMobile":100,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">The spots were nominated for the Golden Trailer Awards, and the campaign has gathered over 31 million views on YouTube to date, firmly establishing Night City as the place where \u003Cspan class=\"red serif\">everyone can be anyone.\u003C/span>\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823123976\n\u003C/div>\u003C/figure>\n\u003C/div>\n",[420],{"blockName":104,"attrs":421,"innerHtml":422,"innerBlocks":423},{"id":22,"tagName":96},"\n\n\n\u003Ch3 class=\"wp-block-heading\">The spots were nominated for the Golden Trailer Awards, and the campaign has gathered over 31 million views on YouTube to date, firmly establishing Night City as the place where \u003Cspan class=\"red serif\">everyone can be anyone.\u003C/span>\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823123976\n\u003C/div>\u003C/figure>\n",[424,429,432],{"blockName":110,"attrs":425,"innerHtml":50,"acf":428},{"align":50,"data":426,"mode":115,"name":110},{"icon":113,"heading":427},"Seize the Day",{"icon":113,"heading":427},{"blockName":118,"attrs":430,"innerHtml":431},{"content":431,"id":22,"level":72,"tagName":122},"The spots were nominated for the Golden Trailer Awards, and the campaign has gathered over 31 million views on YouTube to date, firmly establishing Night City as the place where \u003Cspan class=\"red serif\">everyone can be anyone.\u003C/span>",{"blockName":195,"attrs":433,"innerHtml":435},{"allowResponsive":100,"caption":22,"className":197,"id":22,"previewable":100,"providerNameSlug":198,"responsive":100,"tagName":132,"type":199,"url":434},"https://vimeo.com/823123976","\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823123976\n\u003C/div>","Cyberpunk 2077",{"id":438,"src":439,"width":440,"height":441,"alt":50,"caption":50,"title":442,"description":50,"mimeType":141,"html":443,"srcset":444,"sizes":445,"meta":446,"acf":493},2691,"https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg",3840,2160,"CYBERPUNK_2077_LOOP_COMPRESSED","\u003Cimg width=\"3840\" height=\"2160\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg 3840w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2560x1440.jpg 2560w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" />","https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg 3840w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2560x1440.jpg 2560w","(max-width: 3840px) 100vw, 3840px",{"width":440,"height":441,"file":447,"filesize":448,"sizes":449,"imageMeta":491},"2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg",650916,{"medium":450,"large":453,"thumbnail":456,"mediumLarge":459,"1536X1536":462,"2048X2048":465,"postThumbnail":470,"socialPreview":473,"smallPreview":476,"mediumPreview":479,"largePreview":480,"fullscreenSmall":483,"fullscreen":486},{"file":451,"width":152,"height":311,"mimeType":141,"filesize":452},"CYBERPUNK_2077_LOOP_COMPRESSED-300x169.jpg",15328,{"file":454,"width":157,"height":315,"mimeType":141,"filesize":455},"CYBERPUNK_2077_LOOP_COMPRESSED-1024x576.jpg",128612,{"file":457,"width":161,"height":161,"mimeType":141,"filesize":458},"CYBERPUNK_2077_LOOP_COMPRESSED-150x150.jpg",9087,{"file":460,"width":165,"height":170,"mimeType":141,"filesize":461},"CYBERPUNK_2077_LOOP_COMPRESSED-768x432.jpg",77304,{"file":463,"width":325,"height":326,"mimeType":141,"filesize":464},"CYBERPUNK_2077_LOOP_COMPRESSED-1536x864.jpg",259266,{"file":466,"width":467,"height":468,"mimeType":141,"filesize":469},"CYBERPUNK_2077_LOOP_COMPRESSED-2048x1152.jpg",2048,1152,420762,{"file":471,"width":166,"height":171,"mimeType":141,"filesize":472},"CYBERPUNK_2077_LOOP_COMPRESSED-960x540.jpg",115368,{"file":474,"width":184,"height":175,"mimeType":141,"filesize":475},"CYBERPUNK_2077_LOOP_COMPRESSED-1200x630.jpg",159575,{"file":477,"width":179,"height":336,"mimeType":141,"filesize":478},"CYBERPUNK_2077_LOOP_COMPRESSED-375x211.jpg",22177,{"file":471,"width":166,"height":171,"mimeType":141,"filesize":472},{"file":481,"width":341,"height":342,"mimeType":141,"filesize":482},"CYBERPUNK_2077_LOOP_COMPRESSED-1280x720.jpg",192871,{"file":484,"width":300,"height":138,"mimeType":141,"filesize":485},"CYBERPUNK_2077_LOOP_COMPRESSED-1920x1080.jpg",374494,{"file":487,"width":488,"height":489,"mimeType":141,"filesize":490},"CYBERPUNK_2077_LOOP_COMPRESSED-2560x1440.jpg",2560,1440,593701,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":492},[],{"primaryColor":494,"blurhash":495,"videoUrl":496,"focalPointX":50,"focalPointY":50},"#2f3d3a","ULEfWp0000~q?HIURjt7IUtQs;R*RjbHt7j[","https://player.vimeo.com/progressive_redirect/playback/1080995222/rendition/2160p/file.mp4?loc=external&signature=241116d64a485e9bf9e148b8f2311de241a68c99313865b26db22acb3254921e",{"id":498,"guid":499,"title":500,"content":501,"excerpt":502,"excerptRaw":50,"slug":503,"url":504,"uri":505,"to":505,"status":506,"date":507,"modified":508,"type":509,"authorId":52,"featuredMedia":510,"acf":563},514,"https://gnet.flywheelsites.com/campaigns/activision-call-of-duty/","Call of Duty","\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">Across more than a dozen titles and campaigns, we’ve built a partnership rooted in trust, creative vision, & a relentless obsession with innovation. \u003Cbr>\u003Cbr>Every year, there’s a new chapter to tell. A new tone to strike. A new launch to make bigger, bolder, & louder than the last. Factor in the always-on cadence of the live-service seasons & Warzone, and we’re talking about a fire-breathing marketing beast that never sleeps.\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Cbr>\u003C/p>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1024x576.jpg\" alt=\"\" class=\"wp-image-3455\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">In all honesty, it’s a challenging brand to work on. \u003Cspan class=\"red serif\">The pace is absolutely radical\u003C/span>. But it’s made us so much stronger, agile, and better at what we do. Forged in fire, we never lose sight of the mission: keep the content just as relentlessly entertaining and impactful as the gameplay.\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/1070133610?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3464\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-683x1024.jpg\" alt=\"\" class=\"wp-image-3464\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3463\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-683x1024.jpg\" alt=\"\" class=\"wp-image-3463\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1024x427.jpg\" alt=\"\" class=\"wp-image-3469\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1024x427.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-300x125.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-768x320.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1536x640.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-960x400.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-375x156.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1280x533.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3466\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-683x1024.jpg\" alt=\"\" class=\"wp-image-3466\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3465\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-683x1024.jpg\" alt=\"\" class=\"wp-image-3465\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch2 class=\"wp-block-heading\">Our Approach\u003C/h2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Our successes for this brand are carefully built upon a key set of well-honed practices.\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Cbr>\u003C/p>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cp class=\"wp-block-paragraph\">We work hand-in-hand with Activision’s internal teams and studio partners throughout the development cycle – from \u003Cspan class=\"red highlight\">early narrative beats to final asset delivery.\u003C/span>\u003C/p>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cp class=\"wp-block-paragraph\">Our crack team of gorilla/ballerina/samurai capture badasses is responsible for some of the \u003Cspan class=\"red highlight\">most smokin’ moments in game marketing,\u003C/span> ever. This gets plussed by custom animation through bespoke anim tools inside the game engine itself.\u003C/p>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cp class=\"wp-block-paragraph\">Whether it’s the adrenaline rush of a multiplayer reveal or the emotional impact of a cinematic story trailer, our work is crafted to \u003Cspan class=\"red highlight\">capture the heart of the game\u003C/span> and the imagination of the audience.\u003C/p>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cp class=\"wp-block-paragraph\">For each title, we need to bring a new level of energy with each seasonal drop that help keep the Call of Duty audience \u003Cspan class=\"red highlight\"> engaged and hyped all year long.\u003C/span> We are constantly innovating new approaches to keep the content fresh.\u003C/p>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/887060391?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">Our collaboration with Call of Duty is so much more than the sum of the projects – it’s a powerful creative alliance. From midnight launches to surprise reveals, we’ve helped fuel the firepower of one of the largest & most important brands in entertainment.\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"1024\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-847x1024.jpg\" alt=\"\" class=\"wp-image-3473\" style=\"width:418px;height:auto\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-847x1024.jpg 847w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-248x300.jpg 248w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-768x928.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-1271x1536.jpg 1271w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-447x540.jpg 447w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-375x453.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-960x1161.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET-1280x1547.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/METALLICA_MODERN_WARFARE_SOUNDS_FAMILIAR_TWEET.jpg 1532w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" />\u003C/figure>\n\u003C/div>\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"916\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-1024x916.jpg\" alt=\"\" class=\"wp-image-6173\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-1024x916.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-300x268.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-768x687.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-1536x1374.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-2048x1832.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-604x540.jpg 604w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-375x335.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-960x859.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-1280x1145.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04-1920x1718.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2026/09/cod-franchise_stats04.jpg 2059w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-1024x576.jpg\" alt=\"\" class=\"wp-image-3476\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n","\u003Cp>Across more than a dozen titles and campaigns, we’ve built a partnership rooted in trust, creative vision, & a relentless…\u003C/p>\n","activision-call-of-duty","https://free-animal.netlify.app/campaigns/activision-call-of-duty/","/campaigns/activision-call-of-duty/","publish","2024-12-16T21:30:44","2026-09-09T11:16:26","page",{"id":511,"src":512,"width":440,"height":441,"alt":50,"caption":50,"title":513,"description":50,"mimeType":141,"html":514,"srcset":515,"sizes":445,"meta":516,"acf":559},3483,"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header.jpg","COD_MW_reveal_UHD-header","\u003Cimg width=\"3840\" height=\"2160\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header.jpg 3840w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-2560x1440.jpg 2560w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" />","https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header.jpg 3840w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MW_reveal_UHD-header-2560x1440.jpg 2560w",{"width":440,"height":441,"file":517,"filesize":518,"sizes":519,"imageMeta":557},"2025/05/COD_MW_reveal_UHD-header.jpg",790230,{"medium":520,"large":523,"thumbnail":526,"mediumLarge":529,"1536X1536":532,"2048X2048":535,"postThumbnail":538,"socialPreview":541,"smallPreview":544,"mediumPreview":547,"largePreview":548,"fullscreenSmall":551,"fullscreen":554},{"file":521,"width":152,"height":311,"mimeType":141,"filesize":522},"COD_MW_reveal_UHD-header-300x169.jpg",12028,{"file":524,"width":157,"height":315,"mimeType":141,"filesize":525},"COD_MW_reveal_UHD-header-1024x576.jpg",39448,{"file":527,"width":161,"height":161,"mimeType":141,"filesize":528},"COD_MW_reveal_UHD-header-150x150.jpg",9748,{"file":530,"width":165,"height":170,"mimeType":141,"filesize":531},"COD_MW_reveal_UHD-header-768x432.jpg",27737,{"file":533,"width":325,"height":326,"mimeType":141,"filesize":534},"COD_MW_reveal_UHD-header-1536x864.jpg",68104,{"file":536,"width":467,"height":468,"mimeType":141,"filesize":537},"COD_MW_reveal_UHD-header-2048x1152.jpg",103195,{"file":539,"width":166,"height":171,"mimeType":141,"filesize":540},"COD_MW_reveal_UHD-header-960x540.jpg",36467,{"file":542,"width":184,"height":175,"mimeType":141,"filesize":543},"COD_MW_reveal_UHD-header-1200x630.jpg",46009,{"file":545,"width":179,"height":336,"mimeType":141,"filesize":546},"COD_MW_reveal_UHD-header-375x211.jpg",13976,{"file":539,"width":166,"height":171,"mimeType":141,"filesize":540},{"file":549,"width":341,"height":342,"mimeType":141,"filesize":550},"COD_MW_reveal_UHD-header-1280x720.jpg",53296,{"file":552,"width":300,"height":138,"mimeType":141,"filesize":553},"COD_MW_reveal_UHD-header-1920x1080.jpg",93286,{"file":555,"width":488,"height":489,"mimeType":141,"filesize":556},"COD_MW_reveal_UHD-header-2560x1440.jpg",143725,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":558},[],{"primaryColor":560,"blurhash":561,"videoUrl":562,"focalPointX":50,"focalPointY":50},"#050508","U21o;ARNWAWA%iRiaxWAt8j]ogWAWBogo#WA","https://player.vimeo.com/progressive_redirect/playback/1089193950/rendition/2160p/file.mp4?loc=external&signature=1cb88f2e99e4027978a3c2aa79fb2fe1da2bb598bc43999946c117724206e7db",{"description":564,"initialText":565,"preventDeletion":90,"secondaryFeaturedImage":22},"Activision | Franchise Partnership","Since 2015, we've gone back to the front for Call of Duty. From the gritty battlegrounds of WWII to the bananapants chaos of Warzone, we’ve been Activision’s \u003Cspan class=\"red serif italic\">go-to creative squad\u003C/span> for bringing to life this game franchise’s biggest moments. ",{"title":567,"robots":568,"canonical":574,"og_locale":575,"og_type":576,"og_title":567,"og_description":577,"og_url":574,"og_site_name":4,"article_modified_time":578,"og_image":579,"twitter_card":581,"twitter_misc":582,"schema":584},"Cyberpunk 2077 - Free Animal",{"index":569,"follow":570,"max-snippet":571,"max-image-preview":572,"max-video-preview":573},"index","follow","max-snippet:-1","max-image-preview:large","max-video-preview:-1","https://free-animal.netlify.app/campaigns/cd-projekt-red-cyberpunk2077/","en_US","article","The truth is, vigilantes are seductive. The bad they do can feel so satisfyingly good.","2026-09-04T19:30:25+00:00",[580],{"width":440,"height":441,"url":439,"type":141},"summary_large_image",{"Est. reading time":583},"1 minute",{"@context":585,"@graph":586},"https://schema.org",[587,602,604,613,626],{"@type":588,"@id":574,"url":574,"name":567,"isPartOf":589,"primaryImageOfPage":591,"image":593,"thumbnailUrl":439,"datePublished":594,"dateModified":578,"breadcrumb":595,"inLanguage":597,"potentialAction":598},"WebPage",{"@id":590},"https://free-animal.netlify.app/#website",{"@id":592},"https://free-animal.netlify.app/campaigns/cd-projekt-red-cyberpunk2077/#primaryimage",{"@id":592},"2025-03-17T22:40:32+00:00",{"@id":596},"https://free-animal.netlify.app/campaigns/cd-projekt-red-cyberpunk2077/#breadcrumb","en-US",[599],{"@type":600,"target":601},"ReadAction",[574],{"@type":603,"inLanguage":597,"@id":592,"url":439,"contentUrl":439,"width":440,"height":441},"ImageObject",{"@type":605,"@id":596,"itemListElement":606},"BreadcrumbList",[607,611,612],{"@type":608,"position":52,"name":609,"item":610},"ListItem","Home","https://free-animal.netlify.app/",{"@type":608,"position":63,"name":49,"item":53},{"@type":608,"position":72,"name":436},{"@type":614,"@id":590,"url":610,"name":4,"description":5,"publisher":615,"potentialAction":617,"inLanguage":597},"WebSite",{"@id":616},"https://free-animal.netlify.app/#organization",[618],{"@type":619,"target":620,"query-input":623},"SearchAction",{"@type":621,"urlTemplate":622},"EntryPoint","https://free-animal.netlify.app/?s={search_term_string}",{"@type":624,"valueRequired":100,"valueName":625},"PropertyValueSpecification","search_term_string",{"@type":627,"@id":616,"name":4,"url":610,"logo":628,"image":631,"sameAs":632},"Organization",{"@type":603,"inLanguage":597,"@id":629,"url":630,"contentUrl":630,"width":52,"height":52,"caption":4},"https://free-animal.netlify.app/#/schema/logo/image/","https://api.freeanimal.com/wp-content/uploads/2026/08/logo-free-animal.svg",{"@id":629},[633,634],"https://www.instagram.com/gnet_agency/","https://www.linkedin.com/company/gnet-agency/",1788982879375]