You see the guy lugging the great big gun? That’s a Juggernaut.
Quite the metaphor for the opportunity that came our way when industry heavy Microsoft acquired Activision Blizzard for a cool $70 billion.
Our gut told us a history-making deal deserved a record-breaking campaign for their number one moneymaker, Call of Duty. No pressure, right?
To introduce Black Ops 6 to the world, we embraced the darkness. Our gameplay-forward campaign centered around our subterfuge-focused creative platform of The Truth Lies.
We also developed a black-on-black visual aesthetic for use throughout the campaign called Black Metal.
The outcome was historic for Activision, Microsoft, and our team.
